Salesforce Marketing-Cloud-Email-Specialist Study Guide Archives Updated on Jan 16, 2023
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NEW QUESTION 59
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?
- A. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.
- B. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- C. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- D. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
Answer: A
NEW QUESTION 60
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- B. Create separate data extensions for each communication type and customize the subscription page.
- C. Create publication lists for each communication type, and associate the publication list on the send definition.
- D. Create a Boolean field for each communication type in the data extension and update the Profile Center.
Answer: C
NEW QUESTION 61
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers
- A. Select the update type "Add Only"
- B. Select the update type "Overwrite"
- C. Ensure the data extension has a Primary Key
- D. Select the update type "Add and Update"
Answer: A,D
NEW QUESTION 62
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?
- A. Configure Journey Settings to 'allow no re-entry.
- B. Configure Journey Entry Event to 'allow no re-entry.'
- C. Configure Journey Email Send to dedupe on email address.
Answer: A
NEW QUESTION 63
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Test Send
- B. Guided Send
- C. Send Preview
- D. Send Email
Answer: B
NEW QUESTION 64
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Test Send
- B. Guided Send
- C. Send Preview
- D. User-Initiated
Answer: D
NEW QUESTION 65
In order to import into an data extension using "add" or "update" command what must it contain?
- A. Primary Key
- B. Email address
- C. Subscriber Last name
- D. Subscriber Key
Answer: A
NEW QUESTION 66
How is Primary Key used?
- A. Primary Key identifies a row or a field in a data extension as unique
- B. Primary Key prevents data from being overwritten in a data extension
- C. Primary Key is the unique value to identify a subscriber
- D. Primary Key is used when defining a Send Relationship
Answer: A
NEW QUESTION 67
orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. journey builder using random split with three branches.
- B. journey builder using a decision split with three branches.
- C. series of a/b test determine the number of emails.
- D. automation studio with three sep
Answer: A
NEW QUESTION 68
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?
- A. Provides advanced content personalization
- B. Inserts responsive content based on the user's viewing device
- C. Automates the flow of creating email messages
- D. Automates the template creation process
Answer: A
NEW QUESTION 69
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
- A. Date range parameters
- B. Error handling parameters
- C. Error report log location
- D. Report results file format
- E. Report results delivery location
Answer: A,B,E
NEW QUESTION 70
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
- C. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- D. Create an API-driven process to put the data directly into the data extension when any data is changed.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 71
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
- A. Sender Profile
- B. Send Definition
- C. Send Classification
- D. Delivery Profile
Answer: D
NEW QUESTION 72
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Automation Studio
- B. Predictive Email
- C. Scheduled Email Sends
- D. Journey Builder
Answer: D
NEW QUESTION 73
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?
- A. Responsive Design
- B. Desktop-centnc Design
- C. Mobile-aware Design
- D. Static Design
Answer: C
NEW QUESTION 74
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Email Performance Over Time Report
- B. Pivot table in Datorama Reports
- C. Filter Activity in Automation Studio
Answer: B
NEW QUESTION 75
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat a. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Data Extension Fields
- B. Order History
- C. List Attributes
- D. Email Address
Answer: C,D
NEW QUESTION 76
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. API Event Entry Source
- B. CloudPages Entry Source
- C. Contact Event Entry Source
Answer: A
NEW QUESTION 77
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
- A. Date/Time Range fro Access
- B. User Roles and Permissions
- C. Shared Data Extension
- D. Business Unit Access Permissions
Answer: C
NEW QUESTION 78
A team wants to import a file with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?
- A. Select the delimiting character.
- B. Choose the appropriate date format.
- C. Map the attributes in the file.
- D. Name the new import definition.
Answer: C
NEW QUESTION 79
By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
- A. Email Tab
- B. Pending Tab
- C. Lists tab
- D. Templates Tab
Answer: B
NEW QUESTION 80
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers
- A. Include @media query CSS in the email
- B. Use a Basic, Empty or Themed Template in Content Builder
- C. Include style="display:block" on all images
- D. Use inline CSS styling on all HTML elements
Answer: A,D
NEW QUESTION 81
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
- A. Tracking Click Activity tab > Link View
- B. Tracking Click Activity tab > Email Overlay View
- C. Tracking Job Links tab > URL ID
- D. Tracking Overviewtab > Clicks
Answer: B
NEW QUESTION 82
Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. SQL activity using data views
- B. Tracking Data extract
- C. Audit Trail extract
Answer: B
NEW QUESTION 83
Which send process can use Sender Profiles? (Choose 3)
- A. Test Sends
- B. Simple Automated Sends
- C. Triggered Sends
- D. User-Initiated Sends
- E. Guided Sends
Answer: B,C,E
Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber in response to a subscriber action. For example, sending a confirmation message after a customer makes a purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)
NEW QUESTION 84
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Marketing-Cloud-Email-Specialist Questions Prepare with Learning Information: https://www.surepassexams.com/Marketing-Cloud-Email-Specialist-exam-bootcamp.html
Practice Material for Marketing-Cloud-Email-Specialist Exam Question Preparation: https://drive.google.com/open?id=14AlOL5bjC3yyCD87pd24PIrS8pGSJoQj