Pass Your Salesforce Exam with Marketing-Cloud-Email-Specialist Exam Dumps (Updated 154 Questions)
Marketing-Cloud-Email-Specialist Exam Dumps - Salesforce Practice Test Questions
NEW QUESTION # 75
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Content focused on winter sports items for holiday shopping
- B. Full-width lifestyle imagery featuring attractive people
- C. Personalized imagery influenced by subscriber preferences
- D. Images of products that the customer has previously purchased
Answer: C
NEW QUESTION # 76
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)
- A. Keep SPAM complaints under 10%
- B. Keep SPAM complaints under .01%
- C. Email never mandatory for customer interaction
- D. Accurately identify the sender in the header information.
- E. Make unsubscribe easy and honor immediately
Answer: B,C,E
NEW QUESTION # 77
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?
- A. Test Send
- B. Triggered Email
- C. User-Initiated Email
- D. Send Flow
Answer: C
NEW QUESTION # 78
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)
- A. Add "Hero_CTA" to the Tracking Alias field for each link.
- B. Include "HeroCTA" in the Link Tooltip field for each link.
- C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- D. Include "Hero_CTA" in the filename for each Hero image.
Answer: A,C
NEW QUESTION # 79
In order to import into an data extension using "add" or "update" command what must it contain?
- A. Primary Key
- B. Subscriber Last name
- C. Subscriber Key
- D. Email address
Answer: A
NEW QUESTION # 80
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
- A. Ask the subscriber to log in to the Preference Center to confirm opt-out.
- B. Include an unsubscribe link in the header or footer of emails.
- C. Ensure opt-out mechanisms are operational for at least 30 days post-send.
- D. Process every individual's unsubscribe request within 14 business days.
Answer: B,C
NEW QUESTION # 81
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)
- A. Include "RE:", "FWD:", "etc." to get the reader's attention.
- B. Keep the subject text between 50 and 100 characters long.
- C. Include information relevant to the message in the subject line.
- D. A/В test the effectiveness of different subjects.
Answer: C,D
Explanation:
Explanation/Reference:
NEW QUESTION # 82
NTO used to maintain enterprise wide opt out for two segment of its subscribers stored in data extension, education event and sales what feature should the company used to manage it's opt out strategy
- A. shared data extension
- B. shared portfolio item
- C. shared publication list
- D. shared email
Answer: C
NEW QUESTION # 83
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
- B. Create a scheduled automation to import the file on a recurring basis with store information
- C. Create an automation to begin when information changes on a store object using a workflow rule
- D. Create a file drop automation to initiate when the store's data extension is updated via import
Answer: C
NEW QUESTION # 84
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day.
The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
- A. Opting customers in automatically
- B. Sending multiple emails in one day
- C. Personalized recommendations
- D. Preventing customers from opting out
Answer: C
NEW QUESTION # 85
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. Automation Studio with three separate Welcome automations.
- B. Journey Builder using a Decision Split with three branches.
- C. Journey Builder using a Random Split with three branches.
- D. A series of A/В tests to determine the number of emails.
Answer: D
Explanation:
Explanation
NEW QUESTION # 86
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that
are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.
- A. Content Builder
- B. Triggered Send
- C. Content Detective
- D. Inbox Preview
Answer: C
Explanation:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5
NEW QUESTION # 87
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an Import Activity to use in a workflow in Automation Studio
- B. Create an import using the Import Wizard in Automation Studio
- C. Create an Import Activity and execute it manually
- D. Create an import using the Import Wizard in the Email Application
Answer: A
NEW QUESTION # 88
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?
- A. Shared Portfolio Items
- B. Shared Emails
- C. Shared Data Extensions
- D. Shared Publication Lists
Answer: D
NEW QUESTION # 89
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Test Send
- B. User-Initiated Email
- C. Triggered Email
- D. Send Flow
Answer: C
NEW QUESTION # 90
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A recurring Send Schedule via Guided Send
- B. A User initiated Email
- C. A Simple Send Email
- D. A Transactional Send Classification
Answer: A
NEW QUESTION # 91
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
- A. Create a scheduled automation to import the file on a recurring basis with store information.
- B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
- C. Create an automation to begin when Information changes on a store object using a workflow rule.
- D. Create a file drop automation to initiate when the store's data extension is updated via import.
Answer: C
NEW QUESTION # 92
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process.
In which two ways should the data extension and import be configured? (Choose two.)
- A. Select the update type "Add Only".
- B. Select the update type "Overwrite".
- C. Ensure the data extension has a Primary Key.
- D. Select the update type "Add and Update".
Answer: A,C
NEW QUESTION # 93
What are the 4 ways to gain subscribers? (Choose 4)
- A. Make a list of your most common touchpoint
- B. Go Mobile.
- C. Use A/B Testing
- D. Get Social
- E. Test a few different opt in techniques.
Answer: A,B,D,E
NEW QUESTION # 94
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Triggered Send
- B. Send Flow
- C. Recurring Send Schedule via Guided Send
- D. Send Email Activity
Answer: A
NEW QUESTION # 95
Using measures, what data can a marketer use to segment an audience?
- A. Open Data
- B. Geographical Data
- C. Gender Data
- D. First Name Attributes
Answer: A
NEW QUESTION # 96
A new data extension name orders contains order data one row is recorded for each customer's order, customer can place multiple orders, the order data extension relates to other data extension and contains the following field.
- A. Orderdate: the system date and time for the order
- B. Order no:a unique alpha numeric order no,
- C. Customer id: a numeric customer identification no,
- D. Instruction: an option alphanumeric string that contain customer delivery note
Answer: D
NEW QUESTION # 97
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